Cloud advertising refers to the use of cloud-based platforms and technologies to manage, deliver, and optimize advertising campaigns. It allows advertisers to leverage scalable and flexible resources for creating, targeting, and analyzing ads across various digital channels. By utilizing cloud infrastructure, businesses can access real-time data and insights, automate processes, and achieve greater precision in targeting audiences. Cloud advertising enhances the efficiency of ad delivery, reduces costs, and enables the integration of advanced tools like AI and machine learning for improved campaign performance and ROI. It supports a wide range of formats, including display, video, and mobile ads.
Major Key Players for Cloud Advertising Market:
Adobe (US),Oracle (US),Salesforce (US),Google (US),IBM (US),SAP (Germany),Acquia (US),Demandbase (US),Experian (US),Kubient (US),FICO (US),HubSpot (US),Imagine Communications (US),InMobi (India),Marin Software (US),Sitecore (US),MediaMath (US),Nielsen (US),PEGA (US),Sailthru (US) and others major players.
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Market Dynamics and Factors:
The increasing adoption and growing awareness of cloud solutions among mobile, laptop, or internet users are expected to contribute to the growth of the cloud advertising market. Different forms of marketing can help companies to reach the exact customer. Different types of marketing tools are used as social media marketing, and email marketing by every business whether it is small scale or large scale are doing their advertisement to attract the people on the internet. Internet marketing is giving higher revenue to the company or business, which also gives growth to the Cloud advertising market. This platform allows numerous businesses, in different sectors, such as retail, media entertainment, business, service providers, and others to implement cloud advertising solutions at a high rate. That propels the growth of the Cloud advertising market.
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Cloud Advertising Market Report Highlight:
- By Type, the private cloud segment is expected to have the maximum market share in the cloud advertising market during the projected period. Private players in cloud infrastructure such as Amazon AWS, Microsoft Azure, and Google Cloud have grabbed a large share of the market which helps in the growth of the cloud advertising market.
- By Services, software as a service segment is expected to hold the maximum cloud advertising market share over the forecast period. It gives a large beneficial factor for both customers and end developers so the demand for software as a service is high.
- By End-use, the Retail and consumer goods segment is anticipated to register a significant market share for the cloud advertising market over the forecast period. The retail and consumer goods segment continually focuses on the use of Internet technologies that allow for the high growth of the cloud advertising market in the upcoming time.
Cloud Advertising Market Segmentation:
By Type
- Public Cloud
- Private Cloud
- Hybrid Cloud
By Service:
- Infrastructure as a Service (IaaS)
- Software as a Service (SaaS)
- Platform as a Service (PaaS)
By End Users
- Public
- Retail and consumer goods
- Manufacturing
- Healthcare
- Transportation Logistics
- Media Entertainment
- Energy Utility
- Banking
- Financial Services and Insurance (BFSI)
Key Industry Development:
- In February 2022, Digital experience company Acquia announced the launch of its new Drupal Cloud hosting solution for customers in the United Kingdom. This service is particularly made to attract UK government authorities or businesses working with the government.
- In January 2021, Google Cloud and SAP SE announced an expanded strategic partnership to help customers execute business transformations, migrate critical business systems to the cloud, and augment existing business systems with Google Cloud capabilities in artificial intelligence (AI) and machine learning (ML).
Geographic Segment Covered in the Report
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
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