The Global Sales Intelligence Market was valued at USD 3.4 Billion in 2021, and it is expected to reach a value of USD 6.54 Billion by 2028, at a CAGR of 9.78% over the forecast period (2022 - 2028).
The global sales intelligence industry has seen substantial transformations because of fundamental shifts in technology and economics throughout the world. The rapid technological advancement in the last two decades has undoubtedly enhanced the way industry professionals store and analyse data. As a result, the cost of acquiring and processing stock market data across verticals has decreased, opening new prospects for improvement in decision-making processes across businesses. Analytics has transformed the problem-solving paradigms of the sales intelligence business by reforming the operation of several aspects such as client profiling, lead generation, product suggestions, customer churn, sentiment analysis, and marketing and strategy.
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Top Players Company Profiles
- DiscoverOrg (US)
- Dun Bradstreet (US)
- LinkedIn (US)
- Oracle (US)
- Demandbase (US)
- InsideView (US)
- Clearbit (US)
- HG Insights (US)
- LeadGenius (US)
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Global Sales Intelligence Market Segmental Analysis
The Global Sales Intelligence Market is segmented based on component as software and services. Based on deployment model the market is segmented as on-premises and cloud. Based on enterprise size the market is segmented as large enterprises and SMEs. Based on application the Sales Intelligence Market is segmented as lead management, data management, analytics reporting, and others. Based on industry vertical the market is segmented as BFSI, IT telecom, retail e-commerce, healthcare, media entertainment, and others. Based on region the Sales Intelligence Market is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.
Analysis by Component
In terms of components, the software sector dominates the sales intelligence industry. Sales intelligence software is being developed by leveraging analytical algorithms and natural language processing (NLP) technology to identify sense in massive volumes of unstructured textual data. This is the primary cause for the market's rise in software sales intelligence. The services segment, on the other hand, is predicted to grow at the fastest rate throughout the forecast period, owing to increased demand for sophisticated technologies, content optimization, and data enrichment tools, which enhance sales intelligence algorithmic approaches.
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